Saturday, October 17, 2026
HomeBusinessWhy Uber and Moove Exited Nigeria: Rising Costs Put Ride-Hailing Business Under...

Why Uber and Moove Exited Nigeria: Rising Costs Put Ride-Hailing Business Under Pressure

Nigeria’s ride-hailing business is facing mounting economic pressure as rising fuel prices, expensive vehicle financing, maintenance costs and disagreements over platform commissions make it increasingly difficult for operators to balance affordable fares with sustainable driver earnings.

The challenges have come into sharper focus following the departure of Uber from Nigeria after 12 years of operations and the subsequent decision by vehicle-financing company Moove to wind down its Nigerian business.

Industry executives say the developments highlight the difficult economics of running mobility services in a market where operating expenses are rising while passengers remain sensitive to transport fares.

Teddy Appa-Dankyi, Senior General Manager for Bolt West Africa, and Mildred Ekanem, Executive Director of LagRide, told Nairametrics that the long-term sustainability of ride-hailing depends on how effectively companies manage vehicle costs, driver earnings, passenger demand and operational efficiency.

Their assessment suggests that the challenge extends beyond technology platforms. It affects the entire mobility ecosystem, including drivers, fleet owners, vehicle-financing companies and passengers.

Operating a ride-hailing business requires considerably more than developing an application that connects passengers with drivers.

Behind every completed trip are expenses associated with fuel, vehicle acquisition, insurance, repairs, maintenance, financing and depreciation. Drivers must also earn enough to cover their personal expenses and, where applicable, meet vehicle rental or repayment obligations.

Ekanem said running a technology-enabled mobility business in Lagos requires navigating high financing costs, fluctuating energy prices, infrastructure limitations and pressure on consumers’ purchasing power.

She explained that vehicle acquisition and financing remain among the biggest expenses confronting operators.

According to her, a sustainable mobility business must strike the right balance between vehicle acquisition costs, financing arrangements, daily vehicle utilisation and passenger affordability rather than relying solely on fare increases.

This presents a difficult equation for companies operating in Nigeria. Increasing fares may help offset rising expenses, but higher prices can discourage passengers from booking trips. Keeping fares low, meanwhile, may leave drivers struggling to cover their costs.

The challenge is to ensure that every trip generates enough revenue to support the driver and the wider operating system without making the service unaffordable.

Fuel costs have become a major pressure point for Nigeria’s ride-hailing industry, particularly as drivers depend on daily trips to generate income.

Nairametrics previously reported that petrol prices in Lagos increased from approximately ₦800 per litre at the end of February 2026 to between ₦1,300 and ₦1,330 by mid-April, representing an increase of more than 60 per cent.

Such increases can significantly reduce the amount drivers retain from their earnings, especially when fares do not rise at the same pace as operating expenses.

Appa-Dankyi said fuel, maintenance, insurance, financing and general inflation affect both drivers and platforms, while also influencing passengers’ ability to absorb higher transport costs.

He noted that a driver’s actual earnings depend on several factors, including the vehicle being operated, the distance travelled, the location, demand levels and the number of hours spent working.

Bolt said its pricing approach considers prevailing market conditions and trip dynamics while attempting to balance passenger affordability with opportunities for drivers to earn.

However, the pressure goes beyond petrol. Drivers must also pay for servicing, replacement parts, repairs, insurance and depreciation. Those using rented or financed vehicles face additional obligations even when business is slow.

Consequently, a driver who completes several trips in a day may still take home less than expected after deducting the cost of keeping the vehicle operational.

Vehicle financing is another major challenge affecting the sustainability of Nigeria’s ride-hailing business.

Drivers who obtain vehicles through financing arrangements or rental agreements must meet regular payment obligations, regardless of whether their vehicles generate enough revenue on a particular day.

For fleet operators and vehicle-financing companies, the viability of each vehicle depends on how frequently it is used and whether the revenue generated can cover its operating costs and financial commitments.

Ekanem said every vehicle must generate sufficient revenue to meet expenses such as financing, maintenance and insurance while allowing the driver, referred to by LagRide as a Captain, to earn a reasonable income.

She identified vehicle downtime as one of the biggest risks facing fleet-based mobility businesses.

When a vehicle is unavailable because of mechanical problems, accidents or other operational issues, it stops generating revenue. However, financing obligations, insurance and depreciation may continue.

Lower utilisation therefore reduces the income available to meet expenses, placing pressure on both drivers and fleet operators.

Ekanem said effective vehicle management and preventive maintenance were essential to reducing avoidable downtime and protecting the financial performance of fleets.

She added that LagRide’s approach was to manage vehicles as productive economic assets throughout their operational lives rather than treating them merely as cars available for bookings.

Ride-hailing companies operate different business models, and the way they obtain and manage vehicles can determine how much financial risk they carry.

Asset-light platforms generally depend on individual drivers or third-party fleet owners to acquire and maintain vehicles. This can allow companies to expand without directly financing a large fleet.

However, drivers and vehicle owners still face the costs and risks associated with maintaining those vehicles and generating sufficient revenue.

Structured fleet models, on the other hand, involve greater coordination and operational oversight. They may provide more control over vehicle availability and maintenance but require disciplined management of financing, vehicle utilisation and other expenses.

Ekanem said neither model was automatically superior, stressing that sustainability depended on how well the operating structure matched the economic realities of the market.

She argued that the central question was not whether a company was Nigerian or foreign-owned, but whether its business model addressed the conditions in which it operated.

The distinction is important because transferring vehicle ownership or maintenance responsibilities to drivers does not eliminate the underlying economic challenges. It simply distributes those risks differently across the mobility ecosystem.

Beyond fuel and vehicle costs, platform commissions have become a contentious issue between ride-hailing companies and their drivers.

Drivers argue that deductions reduce the amount they earn from completed trips, particularly when they must also pay for petrol, repairs, insurance and vehicle financing.

Platforms, meanwhile, must cover the cost of technology, customer support, safety systems and other services required to operate their businesses.

Earlier reporting by Nairametrics, based on drivers’ accounts, put deductions at around 25 per cent for Uber and Bolt and between 12 and 15 per cent for inDrive.

Bolt has stated that its commission is 20 per cent in Lagos and 21 per cent in Abuja, disputing claims that it charges 30 per cent.

These figures are not directly comparable because some reported deductions may include taxes and other charges in addition to platform commissions.

The disagreement has intensified calls for clearer pricing arrangements and lower deductions.

The Amalgamated Union of App-Based Transporters of Nigeria (AUATON) has called for a 10 per cent commission cap and fare reviews.

A four-day shutdown by the union ended on October 16, when it directed drivers to resume normal operations.

The dispute reflects the difficulty of distributing revenue across an industry in which drivers want better take-home earnings, passengers seek affordable fares and platforms need enough income to maintain their services.

Uber discontinued its Nigerian operations on September 2, 2026, after 12 years in the market.

Moove, a vehicle-financing company that had operated in Nigeria for six years, announced on October 8 that it would wind down its Nigerian business.

The two developments exposed the close relationship between ride-hailing platforms and companies that finance vehicles for drivers.

Moove said Uber’s departure had materially changed the operating environment for its Nigerian business. After assessing its options, the company concluded that it could not sustain its operating model in the country.

The announcement highlighted the vulnerability of businesses whose financial performance depends on drivers earning enough from ride-hailing trips to cover vehicle-related obligations.

When a major platform exits a market, drivers may need to migrate to other services, while financing companies must assess whether alternative platforms can generate sufficient and consistent demand.

Moove said more than 9,000 Nigerian customers had used its products and that vehicles financed through its business generated ₦57 billion in revenue.

Under its wind-down arrangements, eligible customers were expected to receive vehicles worth approximately ₦35 billion without further payments for those vehicles.

The developments illustrate how a change in the operating environment for one company can affect connected businesses across the mobility sector.

Ride-hailing platforms need trip economics that support their operations, while vehicle-financing companies depend on drivers and fleets generating enough income to sustain the vehicles they finance.

An analysis by ride-hailing data aggregator Obi examined 20,298 Uber and inDrive rides involving 308 drivers between January and July 2026.

The analysis found that Uber paid drivers more than passengers were charged on some shorter trips, with the difference reaching 23 per cent for journeys covering between five and nine kilometres.

It also found that Uber drivers in the Nigerian sample averaged 130 rides over seven months, compared with 1,142 rides for Uber drivers in South Africa.

The findings point to differences in trip volumes and pricing dynamics between the two markets, although the figures alone do not establish the overall profitability of either operation.

Driver earnings can vary significantly depending on trip length, incentives, operating hours, fuel consumption, vehicle expenses and the number of completed bookings.

For operators, the central challenge is ensuring that vehicles generate enough activity to cover their costs while maintaining fares at levels passengers can afford.

A platform may attract substantial numbers of registered drivers, but registration figures do not necessarily indicate how many drivers become active or whether they earn enough to remain in the business.

Uber’s departure has created an opportunity for competing operators to attract drivers and passengers, but industry executives caution that the resulting growth must translate into sustainable activity.

Bolt reported a 92 per cent week-on-week increase in driver registrations following Uber’s exit.

The company said the increase reflected interest in its platform. However, registrations alone do not show how many drivers became active, how many trips they completed or whether their earnings were sufficient to sustain their operations.

LagRide’s Ekanem also said the company had observed increased interest from drivers and passengers but cautioned against attributing all of the activity to the exits of competing businesses.

She said the company monitored driver enquiries, onboarding, passenger bookings and fleet deployment but did not provide figures quantifying the changes.

The key question for operators is whether increased interest can be converted into consistent trip demand, reliable service delivery and financially sustainable earnings.

A temporary increase in registrations may provide an opportunity for growth, but it does not automatically resolve the problems associated with high fuel prices, financing costs, vehicle maintenance and passenger affordability.

The exits of Uber and Moove have highlighted the financial and operational risks facing Nigeria’s mobility industry, but they do not establish that the entire ride-hailing market is unviable.

The sector continues to offer opportunities for companies capable of managing operating costs, maintaining reliable vehicles and balancing the interests of drivers and passengers.

However, long-term sustainability will depend on more than attracting new users or registering additional drivers.

Operators must find ways to improve vehicle utilisation, reduce avoidable downtime, manage financing obligations and maintain transparent pricing arrangements.

Drivers also need sufficient earnings after commissions and operating expenses to make their work financially worthwhile. If the gap between revenue and costs continues to widen, more drivers could struggle to meet their obligations, potentially affecting vehicle availability and service quality.

At the same time, raising fares too aggressively could discourage passengers who are already dealing with rising living and transportation expenses.

Industry executives say the solution requires an operating model that considers the entire mobility ecosystem rather than focusing exclusively on passenger bookings or platform growth.

Nigeria’s ride-hailing business is undergoing a difficult period as rising fuel prices, vehicle financing obligations, maintenance expenses and commission disputes put pressure on drivers and operators.

Uber’s departure after 12 years and Moove’s decision to wind down its Nigerian operations have brought these structural challenges into sharper focus.

The developments also demonstrate how closely interconnected ride-hailing platforms, drivers, fleet owners and vehicle-financing businesses have become.

While the exits create opportunities for remaining operators, capturing displaced drivers and passengers will not be enough unless companies can build models that remain viable over the long term.

The industry’s future will depend on its ability to keep fares affordable, provide drivers with sustainable earnings, improve vehicle utilisation and manage the costs of maintaining a reliable service.

Ultimately, the test for Nigeria’s ride-hailing operators is not simply how many drivers they can register or how many passengers they can attract. It is whether the business can generate enough value for every part of the ecosystem to survive and grow.

Most Popular