MAKURDI: Reality TV personality and billionaire son Kiddwaya is currently facing intense criticism across social media platforms after launching a donation campaign to support victims of the recent herdsmen attacks in Benue State.
The initiative, spearheaded by his Kiddwaya foundation, aimed to raise funds for displaced families and communities affected by the tragic violence.
However, instead of applause, the move has sparked widespread backlash from Nigerians who believe Kiddwaya should lead by example and contribute significantly from his personal wealth before asking for public donations.
The controversy was triggered by a tweet from user @MrMekzy_, which quickly went viral: That brother gave White Money $30k for one plate of jollof rice. It has reached time to help his own people now and he’s dropping account number and asking us to donate. Smh.
Other social media users echoed the sentiment, accusing Kiddwaya of performative generosity. User @BabyWhale__was especially scathing: Thunder fire everyone involved in creating this nonsense I just read.
From the designer of the logo to the social media handler and the werey Kiddwaya. Thunder fire all of you.
letter calling for donation for Benue massacre victims.
Kiddwaya, known for flaunting his affluent lifestyle on and off BBNaija, previously gifted fellow ex-housemate White Money a whopping $30,000 allegedly for cooking a plate of jollof rice.
Critics are now juxtaposing that act with his recent donation appeal, questioning why he isn’t fully funding relief efforts himself.
User @blazeepascal commented: Kiddwaya, this format don cast. You are now out of ideas.
Many users accused him of lacking authenticity, using the Benue crisis as an opportunity for public relations gains rather than genuine humanitarian concern.
As of the time of writing, Kiddwaya has not publicly addressed the backlash. His silence has only fueled further skepticism about the intentions behind the Kiddwaya Foundation’s campaign.
The outrage highlights ongoing frustrations among Nigerians regarding wealth inequality, celebrity responsibility, and the increasing misuse of charity drives for image laundering.
For many, the Benue killings are a national tragedy that demand more than surface-level engagement especially from those with the means to make a real difference.
