ASABA: The Executive Governor of Delta State, Rt. Hon. Sheriff Oborevwori, has appointed renowned advertising expert, grassroots political mobiliser, and business mogul, Hon. Sebastine Okoh, popularly known as Saba Na Bab, as the Managing Director of the Delta State Signage and Advertisement Agency Asaba Delta State(DESSAA),
The appointment has been widely welcomed by stakeholders in the advertising industry, political leaders, and community groups across Delta North and beyond, who describe it as a strategic decision anchored on competence, experience, and grassroots credibility.
Observers say the appointment represents a round peg in a round hole, given Okoh’s over 18 years of hands-on experience in advertising, marketing communications, outdoor media regulation, and brand management.
As Managing Director, Saba Na Bab is expected to bring private-sector efficiency, innovation, and global best practices to DESSAA.
Industry analysts believe his leadership will strengthen regulatory compliance, eliminate revenue leakages, modernise signage control, improve the aesthetic outlook of Delta’s urban centres, and significantly boost the agency’s revenue-generating capacity.
From right is pictures of Security expert and guru Mr. Onyebuchi Osafile, newly appointed Delta State Signage and Advertisement Agency (DESSAA)Hon Sabastine Okoh (Saba na baba), director General delta state investment development agency (DIDA)Hon Tony Elekeokwuri and entrepreneur, philanthropist and politician Prince iyk Mordi pose for photograph at Asaba, Delta state.
Okoh will introduce transparent licensing systems, digital monitoring of outdoor advertisements, structured engagement with advertisers, and a more investor-friendly regulatory framework measures aimed at repositioning DESSAA as a professional, growth-oriented institution.
At the heart of Okoh’s professional pedigree is Stiinos Limited, a Lagos-based advertising and marketing communications company he founded and leads as Chairman and Chief Executive Officer.
Over the years, Stiinos Limited has grown into a respected force in Nigeria’s marketing ecosystem, with operations and partnerships extending across Africa.
The company is known for delivering high-impact brand activations, political campaign communications, outdoor advertising solutions, and integrated marketing strategies for multinational corporations, financial institutions, and major consumer brands.
Industry players credit Stiinos Limited with commanding a strong market share in experiential marketing and outdoor advertising, while also setting benchmarks for professionalism and creativity.
Beyond profit, Stiinos has built a legacy of job creation, youth mentorship, and capacity development, values stakeholders believe Okoh will replicate within DESSAA.
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Beyond business, Saba Na Bab is a deeply rooted political figure in Ika and Delta North politics. Widely regarded as a grassroots mobiliser par excellence, he has played key roles in political organization, voter mobilization, and party development at various levels.
He contested as House of Assembly candidate of the All-Progressives Congress (APC) for Ika Northeast and aspired to represent Ika Federal Constituency in the House of Representatives, further cementing his influence and popularity among the people.
Okoh also served as Political Adviser to the former Deputy Senate President, Senator Ovie Omo-Agege, during the 9th National Assembly, where he was involved in political strategy, stakeholder engagement, and coordination across Delta State and nationally.
His role placed him at the centre of high-level political negotiations and legislative interface.
Within Ika land, he is known for his constant grassroots presence, youth engagement, political mentoring, and commitment to inclusive leadership.
Hon. Okoh is the convener of the Ika Carnival, a cultural platform that has grown into a major socio-economic event, promoting tourism, unity, and creative enterprise while projecting Ika heritage nationally.
A philanthropist at heart, Saba Na Bab is widely acknowledged for his quiet but consistent interventions in education, youth empowerment, women support initiatives, and community development projects across Delta North. His supporters describe his philanthropy as people-centred and impact-driven.
An indigene of Umunede, Hon. Sebastine Okoh is a Fellow of the Federal Institute of Public Management of Nigeria, a member of the National Institute of Marketing of Nigeria,and holds a master’s degree in public administration from the University of Benin (UNIBEN).
Stakeholders believe his appointment signals a new chapter for DESSAA one defined by professionalism, innovation, accountability, and sustainable growth.
Many also see it as a reflection of Governor Oborevwori’s commitment to engaging capable hands in driving the state’s development agenda.
For supporters across Delta North, the appointment is both recognition and responsibility. Expectations are high, but confidence remains strong that Saba will deliver measurable results.
