The Registrar of Joint Admissions and Matriculation Board, JAMB, Prof. Is’haq Oloyede, has described the unbundling of Mass Communication in the nation’s tertiary institutions as untimely.
Mr Oloyede stated this at the 15th university of Ilorin anniversary of 89.3FM, a radio station owned by University.
The programme had as its theme: “The Future of Radio, AI and the Transformation of Broadcasting”. “The Future of Radio, AI, and the Transformation of Broadcasting” was the theme of the event.
Mr. Oloyede highlighted to the fact that Nigeria had not yet reached the point where the course could be unbundled, insisting that specialized study ought to be permitted at the post-graduate level.
He argues that there are a lot of graduates in the country who are looking for work and that narrowing their options to particular disciplines may make it harder for them to get employment.
Taking into account the scope of our underdevelopment, we must be more inclusive. Fostering interpersonal communication at the undergraduate level is essential, he stated.
Radio, according to Mr. Oloyede, is a mass media and sound communication medium that considerably advances societal progress.
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The JAMB registrar said that the country’s night economy had kept dwindling and needed attention, adding that radio could be used to fill the gap.
In line with him, the radio station’s primary function was to inform and provide educational programming to students residing on and near the campus.
Prof. Wahab Egbewole, the university’s vice chancellor, also spoke and praised the radio station for its successes over its 15-year operation.
Furthermore, Mr. Egbewole lauded Oloyede for his innovative leadership, which led to the station’s establishment while he served as the university’s vice-chancellor.
In the face of every challenge, he stated earlier, the university will make sure the radio station continues to expand and flourishing. “There is need for navigating, repositioning and going back to the approaches employed.
“The university will continue to identify with issues that challenge and proffer solution in the community,” he said.
Prof. Francisca Oladipo, the vice chancellor of Thomas Adewumi University,Oko in her lecture submitted that Artificial Intelligence, AI, could enhance radio communication.
Mrs Oladipo, who viewed radio as a powerful medium, said with the emerging technology, it could reshape the mass media and communication sector
In her assertion, radio broadcasting is diverse, dynamic and, through AI, can provide opportunities for personalisation and interaction with presenters.
“There is integration of podcasts. The radio provides accessibility, real time information, local focus, companionship and discovery platform,” she said.
Mrs Oladipo further stated that AI could be employed in script writing and fact checking.
She urged the university to use the station to generate contents for revenue yielding and teaching purposes.
Earlier in his opening remarks, the Director of Corporate Affairs of the university, Mr Kunle Akogun, said that the radio station had become a force to reckon with.
Mr Akogun said that the station had made waves in all areas of broadcasting, while effectively serving as one of the public relations outfits of the university.
He said that the radio station was established on Aug. 13, 2009 to provide a window to the larger community about what the university was doing as well as set standards for socially-responsible entertainment.
“It is to serve as a laboratory for training and simulation of activities; prepare students for careers in the media industry; education, information, entertainment and community development purposes,” he said
